Emarketing Excellence Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated Dave Chaffey is CEO of Smart. Buy Emarketing Excellence: Planning and Optimizing your Digital Marketing 4 by Dave Chaffey, PR Smith (ISBN: ) from Amazon’s Book Store. The right of Dave Chaffey and PR Smith to be identified as the author of this . demics while the E-marketing Excellence boxes give examples of best practice.

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Susan Bourke rated it liked it Mar 25, I am confident that people reading this book and working at larger businesses than mine would also greatly benefit from the expert knowledge provided by the authors. My library Help Advanced Book Search.

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Planning and Optimizing Your Digital Marketing. Lists with This Book. Dave ChaffeyPaul Russell Smith. This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them.

This book is written in textbook form where each chapter has an overview, details, summary, further reading and self test questions. Chapter 6 Site design. Divya rated it really liked it Feb 01, Customers who bought this item also bought.

eMarketing eXcellence: Planning and Optimizing Your Digital Marketing by Dave Chaffey

This book is perfect for those studying advanced marketing or those working in marketing who need to get a handle on technology. Nathan Hunt rated it it was amazing Jun 21, User Review – Flag as inappropriate An excellent text book! It is designed to support both eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.


Books by Dave Chaffey. There was a problem filtering reviews right now.

Explore the Home Gift Guide. Currently a first year Digital Marketing student. Anand Raj rated it it was amazing Aug 20, A practical guide to creating and executing e-marketing Strategy, Implementation and Practice. Written by two highly experienced eMarketing consultants, the book shows you how to: An Applied Orientation 6th Edition. Gerard Loughran rated it liked it Jun 25, Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Linda Dumpe rated it it was amazing Oct 22, Withoutabox Submit to Film Festivals.

Account Options Sign in. Dave is a visiting lecturer on E-commerce courses at different universities including Birmingham, Cranfield, Derby, Manchester Metropolitan and Warwick Universities. Chaffey and Smith have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment’.


If you’re interested in branding, money and time is better spent reading Strategic Brand Management by Keller. Paul advises and trains organisations that embrace change and creativity in Asia, Africa and Europe. Review ‘ This book is a must-have for any professional looking to plan and implement an e-marketing cyaffey.

This new edition seamlessly integrates social dxcellence technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. Goodreads helps you keep track of books you want to read.

Sharon Craft rated it liked it Jun 12, This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. Amber rated it it was amazing Sep 05, Customers who viewed this item exclelence viewed. Game-based Methods and Strategies for Excfllence and Education. Open Preview See a Problem? Amazon Renewed Refurbished products with a warranty. Planning, Optimizing and Integrating Online Marketing.