For the Win by Kevin Werbach and Dan Hunter is about gamification, which is using the elements of game design in a non-game context. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. By Dan Hunter, Kevin Werbach. ISBN ISBN Take your enterprise to the subsequent level—for the win.

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Want to Read Currently Reading Read. Yet the overwhelming majority of examples they provide are examples of PBLs and other extrinsic rewards.

Ryan Holiday Narrated by: Good point is to highlight the main ideas behind gamification. This book contradicts itself. My library Help Advanced Book Search.

Sedivy rated it it was amazing Shelves: The careful and skillful construction of these games is built on decades of research into human motivation and psychology: View all 13 comments. Dont expect to learn to gamify your business by reading it but you will learn the concepts.

Peter Hollins Narrated by: What I really liked about it was that it’s very short but at the same time it covers the concept of gamification very widely. But academic and full of fluff Not fun to listen to But not terrible I got some ideas. Perhaps surprisingly, they do it very differently from the vast majority of tech companies. If you could play editor, what scene or scenes would you have cut from For the Win?


Just a moment while we sign you in to your Goodreads account. The book uses game terminology, for example the reader progre For The Win is a must read for anyone interested in the emerging field of Gamification. Wih brief but comprehensive book is a user’s guide to help you build a game – for the win.

There are two types of motivation: Actionable Advice Read this to preempt the class on coursera. I feel the book’s attempt to define a gamification framework — the 6 Ds: The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. He is also the founder of the Supernova Group, a technology analysis and consulting firm. It reiterates again and again that PBL is not all that is there for gamification.

For the Win

To ask other readers questions about For the Winplease sign up. Within the industry, studies on game mechanics and wedbach psychology have become proliferate.

Open Preview See a Problem? Where would you derive value from encouraging behavior? The book is divided into six lessons, referred to as levels. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design.

The advice is about as vague as: However, without a background in psychology it’s hard to imaging a successful implementation of a wih program based solely on a reading of this book. Publisher’s Summary Take your business to the next level wjn for the win. Overall I would say “a must read” for anyone who is interested in the subject. The authors aren’t blind to criticisms of gamificationror caution against using it callously. A nice foundation to build on.

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Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: Jul 26, David Peirce rated it liked it.

For the Win (Audiobook) by Kevin Werbach, Dan Hunter |

Mar 04, Poonam rated it liked it Shelves: Daniel Pink’s book Drive emphasise the idea of creating an environment where employees want to excel, rather than relying on traditional levers like compensation. I enjoyed this aspect and really liked the game examples such as the author’s experience in World of Warcraft.

For example, if many people go to show off their cooking skills to their neighbors, you could initiate a best-dessert competition.

The course was much more interesting, better paced, and contained interviews with notable gamification experts. The speech is fast and inanimate, and sounds like someone trying to quickly plough through the material instead of delivering a genuine account.