marketing strategy of AMUL – Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free. STRATEGY FOR AMUL. Amul is the largest co-operative movement in India with million milk producers organised in co-operative societies in The country’s largest. 6 Sep Can be downloaded from ” “- authorSTREAM Presentation.

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But today in this maketing and age of social media, they have made their presence felt strongly on various social platforms. Amul has the opportunity to capture the more evolved young adults and children who are open to new products provided they meet their expectations. Wide range of product categories caters to consumers across all market segments.

There are a significant number of retailers who are currently stocking more than two brands. The brand has always believed in producing quality foods at affordable prices and to be present in every nook and order of the country. Amul has been very interactive on Facebook and keeps users hooked by various competitions.

This case study was compiled from published sources, and is intended to be used as a basis for class discussion.

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Expansion to foreign shores: Amul is a household name and has time and again proved its credibility. Intelligent marketing of milk, icecream and butter milk. Moving consumers from loose milk to packaged milk and gradually move them up the value chain tetra pack to beverages Being exposed to a brand, it is natural for a customer to try more products Defense Strategy Slide Your Comment Cancel Reply Your email address will not be published.

It is not intended to illustrate either effective or ineffective handling of a management markting. Amul has risen from Indian soil and it remains Indian in every sense. Go to Application Have a question? GCMMFwhich today is jointly owned by 3. The brand uses its trademark Amul girl to create content on various trending affairs nationally and internationally. Hence targeting the large Indian community in the US markets with its niche products like mithai, packaged ready to eat foods market it can definitely expand its market to a large extent.

Amul – The Most Forward Digital Brand Of India

Amul Marketing Strategy Diptesh Formed inis a dairy cooperative movement in India. For delivery in electronic format: Image courtesy — flicker.

WordPress Embed Customize Embed. Amull Analytics for Career Growth. Automatically changes to Flash or non-Flash embed. Diversification Strategy — Dairy Products Eg: In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception inby offering quality products at competitive prices.


Amul Marketing Strategy |authorSTREAM

Case Studies in Marketing – Vol. The content remains almost same on twitter but still it has managed to surpass the follower base of many Indian brands. Amul follows a unique business model, which aims at providing ‘value for money’ products to its consumers, while mraketing the interests of the milk-producing farmers who are its suppliers as well as its owners.

It is very relatable, fun and conveys a strong message as well. Business Model Amul followed a unique business model. The Chef Of India contest invites people to come up with recipes using as many Amul products as possible. Intelligent Marketing Expansion to foreign shores: Chat with us Please leave your feedback. The brand used the butter girl to create content which centred about the latest happenings but in a very different style that garnered a huge popularity especially among the youth.

Despite being a farmers’ co-operative, Amul has given multinationals a run for their money.